Striving to make a deal with someone is a great way to live a life. After all, how many ways are there to live a life, other than that of being able to make deals with other people? Of course, while just agreeing to trade one thing for another is technically making a deal, there are both good deals and bad ones. And while the good ones can help you out a lot, the bad ones can sink your plans in a hurry. Of course, being able to identify a good deal when you see one is one of the marks of both a good deal maker and a good marketer.
The big secret (which really is no secret at all) about making a good deal is that you should be receiving more than you give from it. After all, in a good deal you might as well come out ahead. And who wants to just break even on what they deal for? While it is perfectly acceptable for you to offer something that is very valuable and useful to your trading partners, ultimately you are going to also want to get something of high value to yourself as well.
Another thing about making a good deal is that in many instances, how you market what you are trading is at least as important as how great it actually is. As the old saying goes, the sales letter will usually take longer than the product itself to do properly. In a lot of cases, you add the largest amount of value in the deals you make by giving the other person involved in the deal the confidence that they will need outside their comfort zone.