There are two very important ways in which your website has got to be big enough, in order for it to be successful. For one thing, your site has got to have enough content to properly show off what you are offering to your potential customers. And for another thing, your site has got to have large enough type that people whose eyesight is not that great can still see what they need to see inside of it. While you might not associate these two things with one another, they are rather like two different sides of the same coin. And just so you know, the outer rim of the coin is also a side.
First off, you need to show off what you can offer to whomever comes to your site. While it is true that many of the people who will come to your site will not be interested in paying for your product or service offering, if you do not show off what you have to offer the number of people who are interested will progress to being absolutely none. Nobody wants to have to figure out how they can use you to make their lives better, so they are not going to try. And you are going to lose a lot of weight, whether you want to or not.
Next up, you are going to want to make sure that the ever growing aging population will be able to read your website properly. While this might seem like a nitpicky detail, a lot of your customers may be older. And if they can not read what you are saying, they will not put very much effort into it. This is actually important, unless you are completely excluding the over 40 set of people. And since they are well known to have diverse interests and money, that could prove a costly error.