Whether you’re operating a long-standing business or a relatively new start-up, there’s no question about whether or not you’re utilizing a website. After all, with the rate of Internet use steadily increasing for everything from reading the news, to searching concert dates, shopping, etc., a business would be morally remiss to not have a website in place.
Websites can be fun in that the customization options are nearly endless. Keep in mind though, that while choosing design/elements that look fun and flashy may be at the forefront of your mind, what is most important is that your customers can find what they need on your site when they need it.
Kiss Insights is a new one-time set-up tool that will help you learn about what your customers think of your website, what they search for most (when visiting) and ultimately, how easy it is to locate the desired information on your website as a whole. It’s very simple to get started if you choose to use this tool with your current website. A small block of HTML code is added to your existing site, and BAM! A small box will appear and ask questions about your site.
By using KISS Insights, you’ll be able to better understand the needs of your customers who visit your website. You can gain feedback through a multitude of questions, including multiple choice, open-ended, and score-style questions. These questions can be changed at any time, depending on your needs as a business owner, and in the end, will give you just a bit more control over the marketing of your business.