Have you been having difficulties with marketing your business and services online? The good news is that you aren’t alone, many people have probably made the same mistakes as you have. Here are some of the most common internet marketing mistakes:
- Spamming: It is never necessary to spam people. Make sure you email people from permissioned lists only. If any of you email activity even looks like spam you will run the risk of being block by ISP’s.
- Your website is slow to load: If you’re running your website off a slow server then you are going to lose internet traffic. People expect everything on the internet to be fast, they are less likely to sit around and wait to see what you have to offer.
- Not submitting your website to search engines: The biggest mistake people make when trying to get their website popular is to submit it to a search engine. This is absolutely crucial to your website and business success.
- Not keeping up-to-date with your content: To keep regular traffic to your website you need to keep your information as recent as possible.
- Over questioning your audience: If you are trying to get people to sign up for a newsletter, or simply taking a questionnaire you need to keep it as simple as possible. The more questions you ask, the more people you will lose.
- Not analyzing traffic: You need to analyze you results, this is so you can see where your traffic is coming from and decide whether or not certain approaches are effective, or if you need to change them.
- Not using viral marketing: Viral marketing is a great way to get more customers and views for your website. By adding a simple ‘forward a friend’ or ‘share’ feature you can almost double the amount of customers.
- Not collecting emails: Take every email from visitors and customers you possibly can. That way you can have your own permissioned list of people interested in what you have to offer.